If this story sounds familiar to yours, then you will be happy to know that as far as Search Engine Optimization (SEO) of your website is concerned, you need not necessarily employ experts at a high cost. There are several things you can go yourself in order to boost your search traffic this year. Let us take a look at five of these simple SEO tools: It would be a good idea to get an SEO audit done on your website before you implement these five steps, and then repeat the SEO audit after the changes are in place. The improvement in your audit scores will be proof of the effectiveness of the above steps.