A 2013 report compiled by Distimo showed that only 3 percent of the top 250 app publishers in the United States were newcomers. The revenue these new developers took represented an even smaller part of what the Play Store generated — just 1.2 percent. Evidently, app discovery is a big challenge. Fortunately, reaching the Google Play Store end-users isn’t an unattainable goal. With the right marketing strategy, your app can get the much-needed attention of the masses. So how do you promote your android app? Here are some valuable marketing tips to help you rank in the Play Store search and rake in those downloads.  

Build a Useful App

No matter how much you promote your app, there’s no way people will be interested in it if it’s terrible. For that reason, your first step should be building a high-quality app that will function as advertised. Don’t launch the app before you’ve conducted thorough tests.  

Do App Store Optimization

App Store Optimization (ASO) is similar to Search Engine Optimization. According to the experts at the Webs Union when you choose ASO to market, your primary concern should be figuring the keywords that users are looking for in the Play Store and using those keywords to increase the chances of your Android app to rank highly in the searches.  

Be sure to follow these steps:

 

Create a Promotional Video

Google Play allows you to have a promo video that showcases how your app is used. Such a video can help you connect with your target market more effectively. Make good use of this option by creating a video that arouses people’s interest in your app. It should be short, visually appealing, and should highlight your app’s important features.  

Ask Your Friends for Feedback

Your friends, family, and work colleagues know you personally, so you could easily ask them to do you a favor by downloading your app. Let them use it for a week then get back to you with what they liked about it and what annoyed them. If they liked the app, ask them for a quick review and rating on the app store. The good ratings can help you rank higher in search results.  

From mainstream media such as CNN and BBC to popular android-related websites like the Android Authority and Appbrain, getting any form of media coverage could boost your app downloads significantly. Here are some of the ways you can get press coverage:

Press releases: While it may not be the first thing that comes to the mind of a new developer, press releases are a great way of getting media coverage. An excellent press release gives journalists instant access to all the key facts about your app and lets your target audience know that your app is on the market. Some of the highest-rated online press release services you can consider submitting your press release to include Business Wire and PRWeb. Press releases are read more frequently on weekdays, so it’s best to target such days.Contact journalists and influencers: Connect with the journalists and influencers or bloggers in your niche directly. Get them to write about your Android app and add external links to the app page.

 

Promote on Social Media

Social media is one of the biggest and most effective forms of marketing. Make sure you tell all your connections on Facebook, Twitter, and Google Plus about your app. Ask them to re-share your posts on your app with their contacts. The posts should have a link to the app.  

Use Mobile Advertisements

Mobile advertising is one of the easier methods of getting users for your app, but it doesn’t come cheap. Google offers ads that target users as they search on their phones and tablets. The Admob service lets you design mobile adverts and set a daily budget to prevent you from spending too much on the ads. The built-in analytics of the service allows you to see the number of taps, ad impressions, and people that have installed your app due to your ad. If the analytic data shows your advert isn’t producing the desired number of downloads, change it. You can also experiment by running different ads simultaneously to see which ones perform the best and then do away with the others.  

Use Your Existing Apps

If you’ve already published other apps in the Google Play Store, consider leveraging them to promote your new app. You can offer them at a promotional price to commemorate the new app launch. Make sure you share the promotion on social media. Alternatively, you can get your app modified to promote your new app. Upload new versions of the apps with the built-in marketing material. Users will be notified of the available updates by the app store. You can use a greeting message, built-in interstitial, link on the main menu, or other means to promote the new app. If you’re already using mobile advertisements, you can utilize “in-house ads.” Most platforms won’t charge you for the “in-house ads” and will allow you to advertise your new app in the space you’d normally use to promote other products. The strategies mentioned above will help position your android app for discovery in Google Play. Remember, these strategies will only yield long-term benefits if you have a compelling app in place.